Product packages


Pack a selection of products according to a theme (color, season, gift idea, topic, whatever) and sell as a special package. Moreover offer free of cost packing and guideline about some activities like cooking , stitching , exercise fashion packed in wraper etc.Even though the consumer is not discontented with the packaging existing on the market, he would still like to be tempted by well-designed and eye-catching packaging ideas, by multisensory plead and artistic design - preferably with packaging ideas made from board. He acknowledges additional benefits and appeal and is even enthusiastic to pay an extra charge for them. Good starting points for improvements, changes, innovations which optimize the features of packaging that settle on buying decisions and thus create new market potential can be summarized in consumers' top ten requests about product packaging:
1. Attention-grabbing appearance a idiosyncratic, clearly identifiable and eye-catching appearance is a signal at the POS to which all consumers and particularly the younger ones respond positively. Whatever stands out clearly in the monotonous competitive environment, whatever is surprising scores points with the consumer. Special effort makes a special impression - and is permitted to cost more too.
2. Design, shape and color The purpose of well-considered design, inspired printing and finishing is to attract the consumer to devote attention to the pack and its contents at the POS. Aesthetics and attractiveness are major unique features - and are in fact indispensable in some product segments: beautiful packaging design is of central importance in the cosmetics and confectionery product groups. clients like to buy agreeably designed and decorative products!
3. Functionality practical aspects are the basis for all booming packaging and for thus greater product success too. Product and bouquet shield, sanitation and stiffness, ecological duty and practical handling (in both use and storage) are just as important here as ideas that improve comfort: closure mechanisms, portioning, transparent windows, for example.

4. Innovation Novelty has outstandingly strong appeal. An inventive pack can even make "fresh products" out of familiar ones. Unusual solutions, functional new developments and originality not only set design trends but also boost sales!
5. Material that is printed on board is read mainly eagerly, while what is packaged in board sells particularly well. Sustainability, easy disposal and, above all, great design variety and budding are particular features of the material. Popular with consumers, particularly high appeal and many other rewards too.
6. Dexterous communication the wrapping is the convincing medium at the point of sale and is discussed cheerfully and intensively .This makes it an proficient means of communication and, in addition, one that gets closer to the consumer than all others. If several of his senses are appealed to as well, he can be swayed particularly successfully.

7. Multisensory appeal anyone who approaches consumers via several of his senses attracts greater consideration, intensifies insight and stimulates interest in buying. Packaging that can be felt, smelled and heard as well as looked at wins the customer's favor. So much so that he is willing to pay a higher price for this multisensory appeal.
8. Aptness for the product Packaging is considered to be an important pointer of quality. The quality of the product therefore has to be communicated by good packaging and not just by promises of quality made in the text on the packaging. A credible "overall work of art" is created as a result, in which the contents and the packaging are coherent and the consumer is won over by their reliability.

9. Significant Packaging is an outstanding way to communicate erudition, class and value. This makes it an ideal tactical option for expressing premium positioning - as well as being the device of choice when a product needs to be upgraded or a brand needs to be invigorated. Products in classy packaging are particularly popular presents too.

10. Additional benefits Successful packaging not only combines what is pleasant with what is functionally useful but also provides additional benefits. For example, as a gift or for presentation, with entertaining components or simply by making it possible to continue using the packaging for something else after the product has been consumed.

Share this

Related Posts

Previous
Next Post »