
1. Attention-grabbing
appearance a idiosyncratic, clearly identifiable and eye-catching appearance is
a signal at the POS to which all consumers and particularly the younger ones
respond positively. Whatever stands out clearly in the monotonous competitive
environment, whatever is surprising scores points with the consumer. Special
effort makes a special impression - and is permitted to cost more too.
2. Design,
shape and color The purpose of well-considered design, inspired printing and
finishing is to attract the consumer to devote attention to the pack and its
contents at the POS. Aesthetics and attractiveness are major unique features -
and are in fact indispensable in some product segments: beautiful packaging
design is of central importance in the cosmetics and confectionery product
groups. clients like to buy agreeably designed and decorative products!
3.
Functionality practical aspects are the basis for all booming packaging and for
thus greater product success too. Product and bouquet shield, sanitation and stiffness,
ecological duty and practical handling (in both use and storage) are just as
important here as ideas that improve comfort: closure mechanisms, portioning, transparent
windows, for example.

5. Material that
is printed on board is read mainly eagerly, while what is packaged in board
sells particularly well. Sustainability, easy disposal and, above all, great
design variety and budding are particular features of the material. Popular
with consumers, particularly high appeal and many other rewards too.
6. Dexterous
communication the wrapping is the convincing medium at the point of sale and is
discussed cheerfully and intensively .This makes it an proficient means of
communication and, in addition, one that gets closer to the consumer than all
others. If several of his senses are appealed to as well, he can be swayed
particularly successfully.

7. Multisensory appeal anyone who approaches consumers via several of his senses attracts greater consideration, intensifies insight and stimulates interest in buying. Packaging that can be felt, smelled and heard as well as looked at wins the customer's favor. So much so that he is willing to pay a higher price for this multisensory appeal.
8. Aptness
for the product Packaging is considered to be an important pointer of quality.
The quality of the product therefore has to be communicated by good packaging
and not just by promises of quality made in the text on the packaging. A credible
"overall work of art" is created as a result, in which the contents
and the packaging are coherent and the consumer is won over by their reliability.
9. Significant
Packaging is an outstanding way to communicate erudition, class and value. This
makes it an ideal tactical option for expressing premium positioning - as well
as being the device of choice when a product needs to be upgraded or a brand
needs to be invigorated. Products in classy packaging are particularly popular
presents too.
10. Additional
benefits Successful packaging not only combines what is pleasant with what is
functionally useful but also provides additional benefits. For example, as a
gift or for presentation, with entertaining components or simply by making it
possible to continue using the packaging for something else after the product
has been consumed.