1. Get personal.
Social media is a place for genuine engagements with
consumers and often these dialogues result in loyal,
long-term customers. In addition to promoting product deals,
you can use platforms like Facebook and Twitter to
share non product-related
stories and visuals that will evoke positive emotions
and lead to "sharing." You might also ask consumers
to share their stories and insights on topics related
to your industry. In doing so, consumers will feel
more connected to you and your brand, and be
more inspired
2. Prioritize customer service.
For many consumers, a company Facebook page or Twitter handle is their first customer-service resource and the last thing you want is for unhappy customers to share negative experiences with other followers. To prevent any negative impact on your brand, stay on top of customer issues by responding to all queries within 12 hours and then providing a rapid resolution.
3. Don’t underestimate the selling power
of a hashtag.
Retailers continue to revolutionize the way consumers shop on social media. For example, Amazon has elevated the social commerce experience with #AmazonCart,
which allows Twitter users to add products from tweets with a link directly
to their Amazon shopping cart so they can
purchase the item later.
4. Recognize that social and mobile go hand-in-hand.
Businesses of all sizes cannot ignore the significant impact of daily mobile use and mobile purchasing, especially given the fact that 85 percent of Americans surveyed said that mobile devices are a central part of their everyday lives, according to Sales force. With over 1 billion monthly active users, the Facebook mobile app is the perfect platform for reaching a high volume of buyers on the go. As with Twitter, Facebook allows you to develop a schedule of posts with product deals, accompanied by compelling visuals, promo codes and direct links for purchase.
5. Add an online store directly onto social media platforms.
You can optimize your online reach even further by adding a shopping cart directly onto your Facebook page, so your customers are able to shop and purchase without ever leaving Facebook. You also can add a store to your WordPress blog or any other online site where you promote products. These tools tend to be mobile-responsive and adapt to any device, so you can ensure a seamless shopping experience for customers.