The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it's a race to the bottom. No matter what industry you're in, what worked well a few years ago isn't good enough today. This is no time for trial and error or order taking; this is a time to sell. Here are some basic steps you can take to improve your sales performance, reduce your cost of selling, and ensure your survival.
You don't have to cut profit margins just to make the sale. Discounts can be a great tool, but they're also expensive. Worse, if your customers start to wait for you to discount, they're counter-productive to your business. In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter.
You don't have to cut profit margins just to make the sale.